Music Industry Diary

Few Hours To The #GRAMMYs, Burna Boy Breaks New Record On Spotify

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Burna Boy up for 2021 GRAMMYs
Burna Boy up for 2021 GRAMMYs

A few hours to the 63rd Annual Grammy Awards, talkGlitz confirms that , Burna Boy has set another straight record as the Nigerian and African artist with the highest number of listeners on Spotify.

Burna Boy has surpassed 9 million monthly listeners on the music streaming platform.

His two most performing songs, “On The Low” and “Ye” have surpassed 98 and 89 million streams on Spotify respectively.

Burna Boy takes a second crack at the GRAMMYs

After losing to last year, Burna Boy is recalled once again to take a stand at the GRAMMYs.

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Burna Boy has been nominated in the Best Global Music Album category at Sunday’s awards for his 2020 album ”, alongside four others including Malian band Tinariwen and US band Antibalas.

It is the second Grammy nomination for the singer who has sold out London’s Wembley arena and broken a UK music chart and a Spotify streaming record with his Afrobeat and dancehall style.

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He clinched his first nomination in 2019 in the same category, for his “African Giant” album, and while he did not win last year, music critics predict he may have a better chance now.

“This year’s nomination is very specific,” says UK-based critic Dami Ajayi. “There was a plan (by Burna Boy) to get another Grammy nomination.”

Ajayi said it was a deliberate choice to get US record executive Sean Combs as executive producer and to feature world music star Youssou N’dour.

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But Burna Boy seems to have always been making deliberate choices.

Wole Oduwole
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