Davido Named Maison Martell’s Ambassador
Davido, whose real name is David Adeleke, will become an international ambassador for Cognac House with which he shares a sense of freedom and audacity. This, the brand said, would pave the way for others and create a legacy for future generations.
For Martell, a “Standout Swift” is someone who challenges convention and opens the way for others – and Davido certainly has that clout. “Davido and Martell is above all the story of an encounter.
“Davido is fired by the same creative energy as Martell. His songs are a way for him to express his unique talent and his bold personality and – above and beyond that – to speak for his generation,” says César Giron, CEO of Martell Mumm Perrier-Jouët.
Like Martell, Davido is creating a legacy that starts – but does not end – with him. “I am proud to go on this incredible adventure with Martell, as I know we are pursuing the same goal: opening the way for others, each within our own creative field. We share the same idea that we rise by lifting others.”
Through my songs, he expressed, I want to show the new generation that anything is possible. “That’s what I love about Martell’s history and expertise: the capacity to continually reinvent tradition,” says Davido.