Davido Named Maison Martell’s Ambassador

Davido

Nigeria’s artiste, Davido, has been named the of the great cognac houses, and its new “Standout Swift”.

Davido, whose real name is , will become an international ambassador for Cognac House with which he shares a sense of freedom and audacity. This, the brand said, would pave the way for others and create a legacy for future generations.

For Martell, a “Standout Swift” is someone who challenges convention and opens the way for others – and Davido certainly has that clout. “Davido and Martell is above all the story of an encounter.

“Davido is fired by the same creative energy as Martell. His songs are a way for him to express his unique talent and his bold personality and – above and beyond that – to speak for his generation,” says César Giron, CEO of Martell Mumm Perrier-Jouët.

Like Martell, Davido is creating a legacy that starts – but does not end – with him. “I am proud to go on this incredible adventure with Martell, as I know we are pursuing the same goal: opening the way for others, each within our own creative field. We share the same idea that we rise by lifting others.”

Through my songs, he expressed, I want to show the new generation that anything is possible. “That’s what I love about Martell’s history and expertise: the capacity to continually reinvent tradition,” says Davido.

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