The social media platform, Twitter, has expanded into the finance world with a partnership with the social trading company, eToro, to enable users to trade stocks and cryptocurrencies.
The announcement was made by eToro via a tweet on Thursday, saying, “Very excited to be launching a new $Cashtags partnership with #Twitter which will enable Twitter users to see real-time prices for a much wider range of stocks, crypto & other assets as well as having the option to invest through eToro.”
🎉Very excited to be launching a new $Cashtags partnership with @Twitter which will enable Twitter users to see real-time prices for a much wider range of stocks, crypto & other assets as well as having the option to invest through eToro. @elonmusk https://t.co/Iv2q9iNxbf
— eToro (@eToro) April 13, 2023
The new feature will be rolled out on Thursday and will enable Twitter users to access financial assets such as stocks and cryptocurrencies through the partnership with eToro.
Yoni Assia, the CEO of eToro, speaking with CNBC, said, “As we’ve grown over the past three years immensely, we’ve seen more and more of our users interact on Twitter [and] educate themselves about the markets.
There is very high-quality content, real-time content on financial analysis of companies and what’s happening around the world. We believe this partnership will enable us to reach those new audiences [and] connect better the brands of Twitter and eToro.”
According to an eToro spokesperson, the partnership will expand Twitter cashtags to cover more instruments and asset classes, making it easier for users to trade on the platform. This development marks Twitter’s first foray into the finance industry.
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