Nigerian singer, Mr. Eazi has partnered with several American models and celebrities in a high-end fashion campaign by Hugo Boss.
The ‘BeYourOwnBOSS’ campaign features a lineup of international stars, including British model Naomi Campbell, American DJ DJ Khaled, and American model Gigi Hadid. The only African artist included in the campaign, Mr. Eazi was featured alongside Senegalese-Italian media personality Khaby Lame.
The Spring/Summer 2023 campaign highlights Boss’s slogan “Be Your Own Boss” by showcasing the path to success of the celebrities involved, including Mr. Eazi who posed with a throwback photo of himself as a child wearing the new Boss sweater. The campaign also features international stars such as Colombian singer Maluma, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, and British boxer Anthony Joshua.
Mr. Eazi continues to rise in popularity, with recent releases such as “Legalize,” “Patek,” and “Werser” gaining traction on Tiktok. He has also announced plans to release new projects this year.
The statement reads, “The advertising campaign for Spring/Summer 2023 features a star-studded lineup of celebrities including Nigerian artiste Mr. Eazi.
He engaged in some nostalgia posing with an adorable picture taken when he was just a child wearing the new season sweater from Boss.
The aim is to illustrate Boss’s slogan “Be Your Own Boss”, by telling the story of “the extraordinary path to a life of success” traveled by the celebrities featured in the campaign.
The brand also enlisted the likes of Colombian pop singer Maluma, US supermodel Gigi Hadid, British model Naomi Campbell, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, Anthony Joshua, and many others from across the world.
The superstar singer continues his ascent in recent times following a slew of successful releases of songs like Legalize, Patek, and the latest single; Werser, which is getting traction on Tiktok.”
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