Netflix’s newest hit series, Squid Game, is estimated to bring in a colossal $891 million in “impact value,” according to new documents obtained by Bloomberg. The show cost the streaming provider just cost $21.4 million to produce.
Debuting with over 111 million viewers, Squid Game earned the most successful launch for a show on Netflix to date. The previous high was held by Bridgerton with 82 million in its first month.
The data obtained by Bloomberg was confidential, and Netflix declined to comment, with a lawyer calling it “inappropriate” to publish.
Despite Squid Game’s success, creator, writer, and director Hwang Dong-hyuk said he’s unlikely to make a second season.
“The pressure on me is huge now, with such a big audience waiting for a Season 2,” Hwang recently explained to the Hollywood Reporter.
“Because of all that pressure, I haven’t decided yet whether or not I should do another season. But if you look at it in a positive way, because so many people loved Season 1 and are expecting good things for Season 2, there are people everywhere in the world offering their opinions about where the show should go.”
