In a recent tweet, popular music producer Don Jazzy has shared his thoughts on the promotion of musical projects. The head of Marvin Records urged artists to learn from Davido’s marketing strategy, which he commended in reference to the OBO crooner’s recent album release.
Despite Davido’s existing popularity, Don Jazzy highlighted that the singer did not become complacent in his marketing efforts, and urged other artists to emulate this approach.
“Don Jazzy said Davido never felt complacent and assumed everyone will take to his album because he is ‘Davido’,” reports the news. He advised artists to learn from Davido’s work and to avoid assuming that their existing reputation is enough to sell their music. Instead, Don Jazzy suggests that musicians should put in the work to promote their projects and reach their audience.
In his tweet, Don Jazzy expressed admiration for Davido’s latest album, “Timeless”, which features a range of collaborations with artists such as Asake, Fave, Focalistic, Angelique Kidjo, and Skepta. The album includes 17 tracks with titles like “Over Dem”, “In the Garden”, “Godfather”, “Feel”, “Unavailable”, “Kante”, “Bop”, “E Pain Me”, “Away”, “Precision”, and “Na Money”.
Don Jazzy believes that by emulating Davido’s marketing strategy, artists can effectively promote their projects without diminishing their reputation. His comments serve as a reminder that even succ
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