Apple has officially announced the iPhone 16 Pro, set to be available for pre-order starting at 5:00 a.m. PDT on September 13, with availability beginning on September 20. The new flagship model brings a sleek Grade 5 titanium design, marking a blend of strength and beauty, and a host of cutting-edge features.
Titanium Build & Enhanced Performance
The iPhone 16 Pro comes in four colors, including a new Desert Titanium, and features a refined microblasted finish. Its titanium design provides an impressive strength-to-weight ratio, making it both durable and lightweight. The internal structure, made of 100% recycled aluminum, further enhances performance with better heat dissipation, enabling up to 20% better sustained performance compared to the iPhone 15 Pro.
With thinner borders and improved display technology, the iPhone 16 Pro offers a 6.3-inch and 6.9-inch Super Retina XDR display, designed for an immersive viewing experience. Despite its size, the device remains comfortable in hand, thanks to its lightweight titanium build. The iPhone 16 Pro is also splash, water, and dust resistant, with Ceramic Shield technology that’s twice as tough as any smartphone glass.
Apple Intelligence: Privacy-Driven AI
One of the standout features of the iPhone 16 Pro is the integration of Apple Intelligence, a new personal assistant built to help users write, create, and complete tasks effortlessly, all while prioritizing privacy. With on-device processing and Private Cloud Compute, Apple Intelligence ensures that your data remains secure, with no personal information collected.
Advanced Camera Control and Cinematic Video
The iPhone 16 Pro introduces Camera Control, allowing users to quickly adjust camera settings by simply sliding their finger. Later this year, the two-stage shutter will give users more precise control over focus and exposure, perfect for both casual users and professionals.
The device supports 4K 120 fps Dolby Vision video capture, with the new 48MP Fusion camera and A18 Pro chip enabling stunning slow-motion shots. Post-capture editing has also been improved, allowing users to adjust playback speed and create cinematic effects directly in the Photos app.
Enhanced Audio and Video Recording
Behind the Scenes with The Weeknd
Apple also highlighted the iPhone 16 Pro’s capabilities through a collaboration with The Weeknd, whose music video “Dancing in the Flames” was shot using the iPhone 16 Pro’s advanced features, including 4K 120 fps Dolby Vision and Camera Control.
With its powerful camera, enhanced display, and innovative Apple Intelligence features, the iPhone 16 Pro sets a new standard for smartphones, offering more creative freedom and technical precision than ever before.
Pre-order starts: 5:00 a.m. PDT, September 13
Available: September 20
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