Getty Images Collaborates With Candy Digital To Launch NFT Marketplace
Getty Images, a large supplier of stock images, editorial photography, video and music to businesses and consumers is partnering with the NFT ecosystem developer Candy Digital.
Getty will launch its NFT collection which features photos from over 465 million images in their archives; 10% are never seen by the public before.
As a result, Getty Images and Candy Digital will also unveil these archived photo collections in various digital formats. This will allow people to view and collect them for the first time.
Candy Digital will create NFT products, including collections and collections, both on the Palm blockchain, which is more environmentally friendly than the Ethereum mainnet. With a scalable, environmentally friendly blockchain and Trader MetaMask integration, Candy Digital can offer more flexibility for its customers.
Getty Images’ Candy platform will be the primary market where users are able to purchase digital collectibles such as artwork, photography, and music. Users can also transact in NFT’s — like the trading of physical baseball cards or virtual WWE tokens — through the secondary market.
Regarding the new partnership, CEO of Getty Images, Craig Peters said, “This partnership shows our goal to connect people with our high-quality visual content.”
Mesh had a lot to say about his company’s relationship with Candy Digital. He noted the growing audience of NFT collectors that represents significant opportunities for the company and the global photography community.
Scott Lawin, CEO of Candy Digital, also expressed his delight at the partnership. He noted the partnership will “creatively bring these iconic and rare photographs from the last two centuries to life for people to experience and collect in a new digital format.”
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