Meta has introduced its first paid verification service for Facebook and Instagram users in Australia and New Zealand, with the goal of testing demand for premium features and generating additional revenue. The service provides users with a verified badge that protects against impersonation, offers direct access to customer support, and increases visibility. With a subscription price of $11.99 on the web and $14.99 on iOS and Android platforms, the rollout is expected to be gradually implemented, reaching 100% availability within seven days. Discover more about Meta’s new service in this report.

Meta, the parent company of Instagram and Facebook, has announced the launch of a paid subscription service that will…