Spotify, the popular music streaming service, has released a new feature that offers users an AI-powered DJ experience. The feature is designed to curate and commentate on an ever-changing, personalized playlist, making Spotify the go-to platform for all music lovers. The feature works by utilizing Spotify’s AI technology, which is combined with voice tech from Sonantic AI, a start-up Spotify purchased last year.
Spotify has described the new feature as an “AI DJ in your pocket” that “knows you and your music taste so well that it can choose what to play for you.”
Users can switch genres or artists by hitting the on-screen DJ button. The feature aims to improve the music suggestions for users by scanning fresh releases to suggest new artists they may like or taking them back to older tracks they enjoyed.
The AI DJ feature also offers an endless playlist that the user can enjoy. The feature uses an artificial voice powered by voice tech from Sonantic AI. Spotify says the actual words the DJ is saying are created from a mix of sources, including a writer’s room filled with “music experts, culture experts, data curators, [and] scriptwriters” and generative AI technology provided by OpenAI.
(Unfortunately think it’s picking songs based on the lullabies we’re playing Maya)
— Packy McCormick (@packyM) February 22, 2023
While the commentary around each artist is similar, the order in which users receive the commentary is unique and based on each user’s listening habits. Although there is only one voice option for the DJ feature for now, Spotify ha
s stated that more voices are likely to be added in the future. The quality of the artificial voice is quite impressive, and the synthetic DJ sounds just as smooth as in Spotify’s launch trailer. The feature is currently in beta and is only available in English for Spotify Premium subscribers in the US and Canada.
In conclusion, Spotify’s new AI-powered DJ feature offers an exciting and personalized music experience for users. It is a remarkable innovation in the music industry, offering a personalized and immersive experience. It will be interesting to see how users will receive this new feature and whether it will be a success for Spotify. The feature offers a unique way of enjoying music that combines the best of both worlds: a radio station that knows you and a playlist that you have curated. Spotify’s AI DJ may just be what the music industry needs to keep listeners engaged, entertained, and subscribed.
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