It turns out to be a case of creativity gone wrong as a popular Canadian rapper, Jon James McMurray dies in the process of filming a music video.
It was reported that, McMurray, fell to his death in British Columbia while filming a video in which he was walking on the wing of a plane while rapping.
The plane reportedly landed safely and no one else was injured in the accident, which occurred in Vernon.
A statement from his manager, Ryan Desrochers, broke the news on Tuesday.
McMurray, an accomplished freeskier and stuntman, had been working on the shoot for months.
“As Jon got further out onto the wing of the plane, it caused the small Cessna to go into a downward spiral that the pilot couldn’t correct,” Desrochers’ statement said.
“Jon held onto the wing until it was too late, and by the time he let go, he didn’t have time to pull his chute. He impacted and died instantly.
“Jon was an incredibly passionate person and was always smiling. He filled everyone around him with positivity, and never spoke poorly about another person. He truly had a heart of gold.
“His passion for making music videos and performing stunts were combined, and Jon pushed music in a new direction that was uncharted territory,” it added.