In a unique pre-launch strategy for its upcoming mobile-friendly disruptive gaming app, YangaGames Technologies Limited has introduced the “Oga Yanga” Song Challenge to empower and promote young talent.
The challenge invited participants to submit original 60-second songs centered around the theme of “Yanga,” a local term meaning to show off or flaunt one’s style.
Leveraging the power of social media, celebrities such as Monalisa Stephen, Simi Dre, and Nedu helped drive publicity for the challenge, resulting in numerous entries from aspiring songwriters, artists, and music producers.
The winners were announced on TikTok and Instagram and later presented with their prizes during the unveiling ceremony for Yanga brand ambassadors Nedu and SimiDrey, both fast-rising social influencers in the comic and acting segments of the entertainment industry.
The official theme song for the Yanga brand now features the top three winners of the challenge, showcasing the talents of these up-and-coming artists. YangaGames Technologies Limited’s Executive Chairman, Mr. Derrick David Kentebe, expressed that the challenge demonstrates the brand’s passion for entertainment and commitment to empowering youth by providing a platform to display their creativity and abilities.
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