Sabinus Sues Peak Milk Over Unauthorized Trademark Use

Popular comedian, Chukwuemeka Emmanuel, has slammed a one billion naira suit on Friesland Foods Wamco Nigeria Plc for unauthorized use of his trademark ‘something hooge’.

In an Instagram post on May 24, Peak Milk had used the phrase ‘something hooge’ to advertise their product.

Addressing the company through his lawyer, Stanley Alieke, Sabinus noted that the phrase was his registered trademark and therefore, demanded N1 billion in compensation and damages.

Sabinus threatened a lawsuit if the brand failed to comply within two weeks from the receipt of the legal notice.

“Our client briefed us and we believe the same to be true that your Company, Friesland Foods Wamco Nigeria Plc, used a trademarked slogan ‘Something Hooge’ for the promotion of your Peak Milk product,” the legal notice dated May 27 read.

It continued, “The advert which was made on the Peak Milk Nigeria verified Instagram page (peak_milk) was posted on the 24th day of May 2022 which was used to promote the Peak National Breakfast Week.

“It will interest you to know that the phrase ‘something hooge’, which was popularised by our client, has been trademarked and legally reserved as his intellectual property by the Federal Ministry of Trade and Investment”.

“The said slogan was trademarked on the 26th of November 2021 with the file number: NG/TM/O/2021/48316. 10. On this note, we make the demand for the payment of the sum of Five Hundred Million Naira (N500m) as compensation for the unauthorized use of the intellectual property belonging to our client.

See what Twitter users said about it:

@XerxesEmperor: Finding out that Sabinus sued Peak Milk and Gala for using his “Something Hoooge” signature phrase makes me happy. I don’t care whether he loses that case or not, the effort is commendable and should be emulated by all creators in this country to protect their products.

Da Ondo chief

@Naija_talker: Sabinus sueing Gala for using his meme is a good case. He might win that in court. But sueing Peak for using the word “something hooge” is just like wasting of time. Everyone saying he would win the peak case should know that Emotions don’t win cases.

@TheHN1C: I don’t think “Something hooge” can be trademarked. Sabinus can sue them for using his picture but not that “hooge”.

@Elkrosmediahub: Woke up to news of Sabinus and team suing Friesland Foods Wamco Nigeria (Peak milk) and UAC Food LTD (Gala) for use of intellectual properties, being his slogan “something hooge” and a meme of him. Lmao! Question is…were these copyrighted? Aren’t they all over the internet?